What do music artists need on their social media?

Whether you’re an established producer, growing rapper or upcoming singer-songwriter, we’ve noticed so many music artists miss out on key branding opportunities on social media. We know it can be hard to juggle social media – engaging, branding, marketing – with making music.

So we’ve put together a list of 5 tips that upcoming artists on social media should focus on, just to help make sure you’re on the right track!

5 Things Music Artists Need To Do On Social Media

1. Keep your presence consistent on every platform

When you’re building up an online presence or brand as an artist, you need to be visually memorable to your potential fans and be easily recognisable across each platform. 80% of people remember what they see, compared to 10% what they hear and 20% what they read. Check out the following example, where singer-songwriter Tom Misch has used the same banner across his Twitter, Facebook, YouTube and Spotify profiles to promote his new album:

Top tips for keeping consistent on social media:

  • Aim to have the same profile photo and/or banner image across all platforms – Instagram, Twitter, Facebook
  • Don’t forget about digital streaming platforms like YouTube, Soundcloud, Spotify – they need consistent banners and imagery too
  • If you’re promoting a new release on one platform, remember to shout it about it on your other platforms!

2. Take time to optimise your content for each platform when sharing

It’s easy to post something to Instagram and hit ‘share’ to Facebook and Twitter – but your audiences are different on each platform and the content will appear differently on each one too. Not taking the time to optimise your post can look lazy or show lack of care. If you’re creating great content, then people should get to see it in the best possible resolution and format on every platform.

Following on from his new album banner given in the example above, Tom Misch went one step further for his Facebook page. He took advantage of Facebook’s video banner feature and animated the graphic for some extra zing. This is a example of optimising a piece of content for different platform:

You can also share links on other platforms in a way that TikTok or Instagram doesn’t allow for. Check out this Facebook video post by Emeli Sandé which has been perfectly optimised for Facebook. The video is square, she has tagged ‘Melody VR’ in the copy, and she provides two different links to visit – one to watch the full show and another to find out more about what Melody VR actually is. As a result, this makes it easy for fans to explore your content!

Top tips for optimising your social media content:

  • Post videos and images to Twitter separately. If you auto-share an Instagram post to Twitter from within the app, the actual image or video won’t appear – only the link to Instagram will show. 
  • Remember to tailor hashtags for each platform. Too many hashtags look spammy on Facebook and Twitter, whereas it’s fine to have up to 30 hashtags on Instagram.
  • Take advantage of links. On Facebook and Twitter, you’ve got an opportunity to share a link in every post, whereas Instagram only allows you to share one link in your profile. Post separately to each platform so you can add links that drive fans directly to your music or site, like the video post below by Alicia Keys.

Alicia Keys - Facebook Video 


3. Show, don’t tell – let your content speak for itself

Ever heard of the phrase “show, don’t tell”? It’s one of our favourite phrases at MLKD, because it helps you remember that every piece of content you put out there needs to have a message that relates back to who you are and what you’re about. As an artist, your music, message and skill speaks for itself. Let your content show people who you are. D Smoke is a great example of someone who shares spontaneous content – fans love seeing raw moments that reinforce what you do.

D Smoke Playing Piano on Instagram

Top tips for creating new content:

  • Whenever you’re planning or making new content, ask yourself what the purpose of the content is
  • Consider how you want people to feel or take away after seeing your content
  • Does the content relate to your story as an artist?
  • Spontaneous on-the-fly content is the best way to connect to your audience not only as an artist but also as a real person.


4. Make sure your links are up to date and optimised for each platform

On Twitter and Facebook you have opportunities to post clickable links in every post. Take advantage of posting links as opportunities to get people listening to your music, whether that’s on your Facebook and Twitter, or just in your Instagram bio. Remember to make the most of your Instagram bio link. On other platforms like Facebook and Twitter you can share different links in every post, whereas Instagram only allows you to share one link in your profile. For your Instagram bio, consider using a multi-link platform such as LinkTree like Alicia Keys does in her Instagram bio.

Top tips for keeping social media links up to date:

  • Schedule in 30 mins every month to double check all your links work – including YouTube playlists!
  • Aim to grow – once you hit 10k on Instagram you can point people to links in your stories with ‘swipe up’
  • Use a ‘multi-link’ service like LinkTree to maximise the potential of the one link allowed on TikTok or Instagram.

5. Allow your personality and creativity to shine, from your bio to your content

Social media is all about storytelling. Think about what will make a fan follow you on social media, apart from just good music? They want to know the person you are as well as the kind of artist you are. Social media not only sets you apart, but makes you feel more like a friend. Jacob Collier’s Instagram account is a great example of showcasing both his music and personality.

Top tips for letting your personality shine on social media:

  • Don’t be afraid to express your opinions and stand for something
  • Get comfortable with on-the-fly covers, runs or freestyles – this lets your walls down for fans and creates a sense of emotional intimacy
  • Are you funny? Be funny!  Share memes. Do you love cooking? Show fans what you’ve made. It’s all relevant. Loyle Carner for example always shares his love for cooking with us on his socials. It makes us feel like he’s having a casual chat with us in his kitchen over a bowl of spaghetti.

Hope you found these artist social media tips useful!

These points might seem simple, but we’ve seen significant growth from the artists we’ve worked with who adopted them. If it all feels a bit overwhelming, try not to worry, just take it one step at a time. If you’ve already aware of all these steps and you’re popping on social media… kudos! If you’d like to chat to us about helping with your own platforms, why not check out what MLKD can do for you?

MLKD Creative

Author MLKD Creative

MLKD is a social media marketing agency that helps brands and artists scale up on social media, whether that’s through actionable strategy or culturally relevant content.

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